Would you believe a man with a beard or a suit?

Would you believe a man with a beard or a suit?

...asks the BBC.

https://www.bbc.co.uk/news/magazine-15673359

Or both?

https://www.bbc.co.uk/news/health-15511823

https://www.bbc.co.uk/news/uk-15510306

Of course, on Radio, no-one can see your chin (LISTEN).  Someone I met from a technical Support Desk did say I was taller in real life than I sounded on the phone...

One comment on the research: when doing my PhD over 20 years ago, I had a quick whizz through the existing research into effective communications, a subject which as McGuire notes has a long history, "or rather ... a long past".  And one thing I did find out was that a message you reject when you are first presented with it, you might accept after a while.

McGuire, WJ (1968). 'Personality and susceptibility to social influence.' In Borgotta, EF & Lambert, WW (eds.) Handbook of personality theory and research.     Chicago: Rand McNally.

 

 

Author: 
DrDave