"We have never consulted our young people like this before. The survey makes a great contribution to our 'best value' planning." Sports Development Officer
Would you believe a man with a beard or a suit?
Would you believe a man with a beard or a suit?
...asks the BBC.
https://www.bbc.co.uk/news/magazine-15673359
Or both?
https://www.bbc.co.uk/news/health-15511823
https://www.bbc.co.uk/news/uk-15510306
Of course, on Radio, no-one can see your chin (LISTEN). Someone I met from a technical Support Desk did say I was taller in real life than I sounded on the phone...
One comment on the research: when doing my PhD over 20 years ago, I had a quick whizz through the existing research into effective communications, a subject which as McGuire notes has a long history, "or rather ... a long past". And one thing I did find out was that a message you reject when you are first presented with it, you might accept after a while.
McGuire, WJ (1968). 'Personality and susceptibility to social influence.' In Borgotta, EF & Lambert, WW (eds.) Handbook of personality theory and research. Chicago: Rand McNally.