In the recent issue of Education and Health, (2013, 31:1), there are a number of articles about mental health issues and young people. Contributors, from around the world, comment on a paper from Canada that evaluated a campaign to improve awareness and attitudes of young people towards mental health issues (Livingston et al., 2012). One of the commentators, Paula Lavis, writes that, "The stigma associated with mental health can have a profound impact on young people.